I seem to be in the midst of all kinds of different types of surveys as this new year unfolds – from 360 feedback surveys which evaluate a person’s performance in key areas of management competence to stakeholder surveys where the information gathered will be used for strategic planning to meet the demands of the [...]
“Marketing is the art of getting ideas about a company and its products out to as many people as possible, in the hopes of converting them to customers.” - Empowered Storytelling Marketing, in a nutshell, is nothing more than storytelling. The question is: Can an organization effectively tell its compelling story to customers enough [...]
Let’s face it; the economic slowdown has had an effect on the US workforce that we have yet to fully comprehend. The decision to extend unemployment benefits to 99 weeks is a tangible reminder of how desperate the employment situation is for so many people. Those with newly minted college degrees are facing over 14% [...]
Happy New Year! The time between Christmas and New Year’s when, for the most part, we shut down the office, affords me more time to read and think about changes I want to make going forward. This year particularly has been one with some real insights for me that I’d like to share with you. [...]