Branding

BLOG: The Starbucks Way: Rediscovering Your Mission

By Matthew Harrington | Published: October 13, 2011
Starbucks Way 1

I recently finished the book, Onward, by Starbucks’ founder Howard Schultz.  Schultz does a great job, not only at explaining where Starbucks was at the time that he retook control of the company (after stepping down as CEO 8 years earlier), but he also created a road map on how he methodically brought Starbucks back from [...]

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How I Met Your Brand

By Matthew Harrington | Published: August 18, 2011
trolley

Over the past year, I have been discussing in my blog posts this idea of the ‘larger story’ of your department, organization and your professional life and some of the new and fresh ways to tell that story. As I once heard someone say, “To be a person or a company is to have a [...]

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Also posted in Leadership | Tagged , , , , , , , , , , , , , , | 5 Comments