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The question is no longer ‘why social media’ (we all see the popularity and raw power of it), but rather how to get social media in the company door. This article helps to build a dissatisfaction with the status quo of not having social media, how to build a vision for the future of a social media program and the first steps needed to get started.
Key Insights in the Article
- How to implement the Change Model to incorporate a Social Media Initiative
- How to build dissatisfaction with not having social media, how to create a new vision and what the first steps for implementation are
- How to construct a practical and pragmatic vision for social media using the 5Ps and the P.O.S.T. model
- How to formulate your social media X Team
- Finally, how to mobilize commitment from stakeholders whether they be from the top-down or the bottom-up