Your customers are always talking about you. But, do you know what they’re saying? Customer Focus Groups are an excellent way to gain specific, in-depth insight into how customers are perceiving every aspect of your company or organization.
It’s important to realize that customers are often uncomfortable talking directly to a service or product supplier. They prefer to participate in a group discussion facilitated by an outside, neutral party who summarizes the input for the organization and keeps them anonymous. New Directions helps the organization design the customer focus invitation, discussion questions, survey demographics and format. We are skilled at getting people to talk and share both positive and negative reflections in a safe, energizing environment.